Muhammad Salman Shamim has been associated with Markematics for over 6 years, his main focus is Trade Marketing Research and currently he is a Business Unit Lead of Trade Division. He holds an MBA degree in Marketing from SZABIST. As a Business Unit head, Salman leads the strategic direction of trade product offerings, oversight of quality assurance from project execution till completion and internal operations of trade marketing research division. He possess a remarkable and vast experience in marketing research be it customized researches, trade marketing researches or BTL evaluations.

Salman’s passion for marketing research sparked his interest to work in different areas such as Ad evaluation, CLT, U&A, Post Campaign Evaluation, Pre & Post launch evaluations, Cable Tracking Services, Retail Census, Merchandising Audits, Trade Trackers, Price Trackers, Pre & Post Launch Evaluations, Shopper studies, Mystery Shopping and not only this, he also has worked with P&G Pakistan for Door to Door, High Frequency Stores and Tent Program’s ROI/Performance evaluation study of their 6 Brands.

He is associated with no. of clients that includes P&G Pakistan, PepsiCo Pakistan, Engro Foods Limited, National Foods Limited, Shan Foods Limited, Nestle Pakistan, Starcom Pvt. Ltd, Green Star Pvt. Ltd, PMI Pakistan, Shangrilla Pvt. Ltd, Kolson Foods, and Albatross Global Solution.

Salman’s motto is to accelerate growth of Markematics by giving new, innovative and impactful research methodologies/techniques which translates into actionable insights. His goal for Markematics to be a company that provides wide ranging, reliable and actionable insights to clients globally.

numquam eius modi tempora incidunt.