Shopper Sights

A drastic change has been witnessed in shopping dynamics with changing landscape of the retail environment and lifestyle of consumers. This   trend   is   likely   to grow  even faster as we anticipate much higher rate of growth in retail modernization. Shopping decisions at retail shelf are likely to become more common (be it impulsive or otherwise). Eventually importance of POS, category display, OCD, in-store brand activation, consumer promotions is likely to be increased. Marketers are challenged to understand Shoppers better including each of the consumers’ touch points at the retail outlet. However, despite rapid growth of modern trade we cannot undermine the importance of Traditional Trade which is believed to contribute over 90% consumer off take.

 ShopperSights is the first ever tool to understand shopping Habits at both Traditional and Modern Trade. It is imperative to study these two scenarios separately as at Traditional Trade shoppers interact with the Shopkeeper vis-à-vis at Modern Trade with Products. This tool gives in—depth understanding of shopping mission, shoppers’ footfall, shopper profile, category placement and shelf behavior.