Section 1.10.32 of de Finibus Bonorum et Malorum, written by Cicero in 45 BC

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam.

2011

 The Journey Begins

  • Markematics raised the curtains in research world by bringing together some of most experienced research minds of Pakistan onto the platform.
  • Pioneered in the Launch of “Interact” as Pakistan’s first ever solution to effectively gauge brand activation and BTL Turnovers through quality assurance and evaluation.
  • The Interact database now has over 3 million impressions which is a record BTL/activation performance across a variety of platforms.

2012

Exploring new Horizons

  • Soon after the establishment, Markematics began to expand by establishing a nationwide infrastructure, spanning 7 key cities of Pakistan.
  • To support the research portfolio, a specialized Qualitative Insights unit was established with one of the most experienced resources in Pakistan.
  • Markematics launched its media research portfolio with addition of cable tracking services that covered more than 100 operators across Pakistan.
  • The Company debuted high resolution brand health tracking system in the FMCG category.

2014

 Stretching to Global Outreach

 

  • Markematics began multi-national researches by offering its services in UK, KSA & UAE thus helping Pakistani Brands to explore international markets.
  • Markematics worked with key brands in developing a new tool for assessing consumers’ buying behavior with prime focus on fast expansion of modern trade segment. “Shopper Sights” was launched in key cities of Pakistan.

2015

 

 

Victory in Retailer’s E-Census

 

  • Markematics brought in Retailer’s E-Census which proffers a distinctive solution by providing Google enabled maps for each and every retail outlet which can be accessed on the go.
  • Now over two hundred twenty thousand outlets can be targeted across Urban Pakistan with bull’s-eye precision.

 

2016

Unfolded a digital world

  • Markematics Leadership Team pledged to modernize the MR process by adopting digital solutions for data collection and field quality assurances.
  • The Launch of “Markematics 2.0” kicked off the journey with induction of dedicated Tech. & Innovation Team. As part of it, MPL shifted gears to the Digitalization of FMCG retailer universe.

 

2017

Product Modernization

  • Shopper sights” services were updated to include general trade module, launched in key cities alongside with already established modern trade modules.

2018

Continuing on the path of Business Process Improvement

  • Markematics team developed a groundbreaking system by devising a hybrid solution of physical as well as digital quality assurance protocols.
  • The digitalized QA platforms are being effectively used in trade as well as consumer researches.